Long-form writing on web and app development, the engagements we run, and lessons from a decade of shipping software.
Page builders promise speed. They deliver something else: load times that fail Core Web Vitals, accessibility issues that take weeks to untangle, and code that the next agency curses you for. Here is the math on why a hand-coded site is usually the cheaper option over five years.
By Marcus Eldridge · Published Oct 18, 2025
Read the article →A walkthrough of the questions we ask in the first two weeks of every mobile project — and why each one prevents a different kind of disaster six months later.
By Priya Subramanian · Sep 4, 2025
After shipping fifteen React Native apps and four native ones, here is what we have learned about when each one is genuinely the right choice — and the misleading reasons people pick the wrong one.
By James Okafor · Aug 22, 2025
A short note when we publish something new. Roughly once a month. No newsletter content, no sales emails — just the link to the article.